DESIGNING AN AD CAMPAIGN FOR ACTIVIA
A yogurt catered more toward a male audience.
This project aimed to create an ad campaign for the yogurt brand, Activia, that is geared primarily toward men. For this ad campaign, the ads revolved primarily around Lionel Messi and soccer. This ad campaign included print, social media, and event advertising. For this project, the yogurt was also rebranded to be more intriguing to a male audience.
Final Ad Campaign
For this ad campaign, I created two print ads, a social media ad, an event ad, and a new line of specialized products. The new line of products included a new type of Activia yogurt, a duffle bag, and a branded soccer ball. The tagline for this campaign is “Get Messi” which is a play on words using the famous soccer player, Lionel Messi, as the core of it. The idea was for the yogurt to be advertised as a more manly product versus the traditional way that yogurt is advertised.
Made With: Photoshop, Illustrator