REBRANDING MT. OLIVE PICKLES
This project aimed to rebrand Mt. Olive Pickles and give the company a fresh and new look that also helps it to stand out among other pickle brands. The rebrand aimed to make the products more cohesive in their packaging and also make the products look more appealing to younger audiences. The simple colors and straightforward designs help to also make the packaging not too busy while still being fun.
Sketches
These are sketches I made of both redesigns for the logo and for the labels. I tried to capture a more unique and modern take on brand with these sketches.
Final Mockups
These are the three variations of the jar labels that I created for this redesign. I tried to incorporate an illustrative style to help the brand stand out more from other similar companies. I used a unique pattern for each of the jars to also accentuate what the actual product inside the jar was.
For the final mockup of the jars, I printed and cut the labels and attached them to unlabeled jars. I then used actual Mt. Olive products and repackaged them into the jars.
Made With: Illustrator