REBRANDING A LOCAL COMIC STORE
This project aimed to rebrand a local business and create a new brand identity for the business. This rebrand focused on giving the business a new look inspired by retro collectibles and comics. The design was made with the intent of creating a fun and interesting brand identity and create memorable assets that could be used across multiple parts of the branding.
Sketches
These are some of the sketch iterations that I created while trying to rebrand this comic store. I tried to play with retro themes and tried to incorporate the type of imagery and typography used in vintage designs.
These are some of the sketches that I did for the brand pattern and the letterhead package. The pattern ended up being more on the simple side and was used in a more sparing way to create a simple yet fun design language.
Final Mockups
This stand was designed to display weekly featured comic picks by the employees, customers, and trends. This part of the redesign was meant to show the community aspect of the brand and show a piece of ephemera that could help with engagement of the customers and staff.
I decided to create an action figure using the redesigned logo character as I thought this would help bring a fresh and cool aspect to the brand identity of the store.
Made With: Procreate, Illustrator, Photoshop, Blender