Milkman Ice Cream
This project aimed to create a hypothetical ice cream company and build out a brand identity, ad campaign, and ephemera for it. This project focused on creating assets for the company’s brand and using them to create cohesive designs across different platforms that the brand would need to be represented.
Sketches
These are sketches of different logo iterations that I did during the concepting phase of this project. The aim for these sketches were to explore different ways that I could create a personality for the brand through simplistic and fun designs.
These are sketches of different iterations of the website, ephemera, and ad campaign designs that I drafted during the concepting phase of this project. The aim for these sketches were to think of unique items that would represent the brand in a unique way that grabbed people’s attention but were also functional. The ad designs were created with children and families in mind as to try to push a more inviting brand identity.
Final Mockups
For the final mockups, I tried to create a cohesive blend across all the different types of platforms which would be used to represent the brand by placing colors and shapes in a similar ratio across everything. This gave each item a sense of balance and helped to blend everything together at a glance.
Made With: Illustrator, Photoshop